ShopToEarth: 97% of Consumers Research Products Online

by Pat Welsh, founder of ShopToEarth

I love reading articles that confirm and validate the ShopToEarth business model!

According to new research from BIA/Kelsey Group, 97% of consumers are now researching products and future purchases online. The study also found 90% of consumers are utilizing search engines, 42% are using comparison shopping engines to research purchases and nearly 25% are using vertical shopping websites.

Consumers' increasing sense of ease with online shopping is a positive indicator for ShopToEarth. As shoppers turn to the Internet to research products; our eco-friendly e-commerce solution offers safe and reliable places to shop smart and become an eco-conscious consumer.

At ShopToEarth, we take great pride in knowing we are part of the solution. Through our eco-network, we are harnessing the power of the Internet and improving the long-term viability of our oceans, forests, drinking water and air quality. Everything about ShopToEarth has your success and the success of our planet in mind.

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To read more about online consumer habits see this article.